We're on a mission to electrify Europe's streets
For over two decades we've helped riders across the continent discover the freedom, joy and sustainability of premium electric bikes.
Our story
From a single Kent workshop to all of Europe
Ebikes&Gear started in a small Canterbury workshop with one simple belief: electric bikes should be premium, reliable and genuinely joyful to ride. No gimmicks, no cut corners.
Today we're one of Europe's most trusted ebike specialists, shipping to riders in over 12 countries. But our obsession hasn't changed — we hand-check every bike, partner only with the best brands, and support our riders for life.
Whether you're commuting through the city, conquering alpine trails or replacing your second car with a cargo bike, our experts are here to find you the perfect ride.
Why riders trust us
Experience. Expertise. Trust.
2026 Flagship Stockist
Authorised Specialized S-Works and Trek dealer with launch-day allocations.
Premium Components Only
Genuine Shimano, SRAM, Bosch and RockShox parts — no grey imports, ever.
Europe-Wide Delivery
From Kent to Lisbon — Germany, France, Spain and the Netherlands in 5–10 days.
Lifetime Rider Support
Real humans, real expertise — for the entire life of your bike.
Sustainable Mobility
Every ride replaces a car journey. Better for you, better for the planet.
Rated Excellent
Thousands of 5-star reviews from happy riders across the continent.
Meet the founders
The people behind your ride
James Bettoni
Founder & CEO
James founded Ebikes&Gear from a single Canterbury workshop with one belief: premium electric bikes, honestly sold and supported for life. He leads the brand, buying and rider-first culture across the UK & EU.
Harrison McGuire
Co-Founder & Head of Workshop
Certified e-bike technician and lifelong rider, Harrison runs the Kent workshop — every bike that leaves the door is hand-built, torqued and road-tested under his watch.
Accreditations